Dubai: CAFU, a Dubai-based on-demand fuel service, has created a new advisory board as it prepares for a transition to more sustainable mobility. There will also be an expansion, which will add 60 members to its membership.
Members of the advisory board include Deloitte and KPMG alumnus James Babb, Cenk Serdar, with a track record of investing in 150 tech startups, and Fares Akkad, who leads META Middle East and North Africa.
In its fourth year of operation, CAFU recently hit its full 9 million mark earlier in the year.
“CAFU has defied convention through continuous product-driven innovation,” said Rashid Al Ghurair, Founder and CEO. “Our customer-centric products and consistent delivery have been fundamental to our success to date, cementing our position as the leading on-demand automotive service platform in the UAE.”
It recently launched insurance services for customers on the CAFU mobile app, part of a trend where local app platforms are expanding the options available through their platform.
“We are setting mobility on an entirely new path, and we have the energy and the imagination to make it happen,” said Al Ghurair.