The all-in-one crypto investment mobile app is now available for UAE residents to build their portfolio, earn yield and stay up to date with the latest crypto news
SwissBorg announced its launch in the United Arab Emirates on Tuesday, to offer the safest and easiest application for investing and earning interest on assets via Web 3.0.
Europe’s leading cryptocurrency wealth management app brings over six years of expertise to the UAE, introducing a digital asset management app that takes the guesswork out of crypto investments. The award-winning app’s mass adoption formula is two-fold – simplicity and automation – to help anyone, regardless of age or skill level, become a member of the community.
Anthony Lesoismier, co-founder and chief strategy officer at SwissBorg, said the platform ushers in a new era in asset management and private banking backed by blockchain technology and cryptocurrency assets.
“We view cryptocurrencies as a serious investment, and our goal is to provide a variety of sustainable crypto financial products that anyone can use to participate in the greatest wealth transition in human history. UAE serves as the perfect launching pad in the Middle East because it is the commercial, technological and cultural hub of the region.Our vast experience will enable UAE investors to make more confident investments in cryptocurrencies “, did he declare.
Partnership with Crypto Oasis
SwissBorg has entered into partnerships with local leaders Crypto Oasis in the United Arab Emirates and is currently raising funds in the region for a strategic round focused on short and long-term value creation. The company wants to help the region gain knowledge and expertise on crypto as a technology, collaborate with local authorities, and build their long-term understanding and trust.
In its first year of operation, the organization raised 200 million dirhams via a successful initial coin offering in 146 countries from 25,000 individual backers across the globe. Today, the platform has 700,000 active users across multiple countries, having established strong relationships with various banks with fiat gateways for 16 currencies and credit cards.
In the United Arab Emirates, the adoption of cryptocurrencies has grown in popularity, with local and international players in healthy competition. According to Gemini’s 2022 “Global State of Crypto” report, 35% of the population of the United Arab Emirates have adopted some form of crypto tokens, compared to 17% in developed countries.
And among the part of the population that has not yet invested, 32% are likely to buy crypto in 2023. A third of crypto owners use it to make in-person purchases at physical retailers, compared to only 19 percent of owners worldwide.
The UAE is set to become the crypto capital of the world
Alexander Fazel, Director of Partnerships, said the UAE is on its way to becoming the crypto capital of the world by bringing together industry leaders from all corners of the globe.
“At SwissBorg, our goal is to be the bridge between traditional finance and decentralized finance and to contribute to a world where a community will reshape centuries of broken finance. We are at the crossroads of a new era and we are eternally grateful to be part of this vibrant community,” he said.
“We attract people from all walks of life and there is nothing more rewarding than having teenagers to seniors for the same purpose. SwissBorg will rethink the bank of the future layer by layer by educating new investors in crypto in the UAE to be a part of this paradigm shift,” he said.
SwissBorg is the first company to offer complete transparency on Proof of Assets and Proof of Liabilities traceable at any time in real time using blockchain technology, creating new standards for restoring trust between centralized exchanges at following the recent FTX incident. SwissBorg also offers a live dashboard with key analytics to understand business activity.
SwissBorg considers it a conflict of interest to be both an exchange and a depositary. The company strongly believes that all assets should be separated from the exchange to avoid large defaults, such as Celsius and FTX. SwissBorg does not hold custody of user funds and uses Fire Blocks, the most trusted custodian with MPC technology to protect user assets at all times.
The interface of the all-in-one crypto investment mobile app is simple yet robust to use. It offers a welcoming environment for new crypto investors, offering a wide range of services for novice to advanced users. Binance, Kraken, LMAX, Bitfinex, and SwissBorg are connected to the Order Management System (OMS), which actively seeks the best price for its users, making the platform their primary trading account.
Users can start investing in three easy steps: upload their personal details and proof of identity, which is fully automated, make a deposit with their credit card or cryptos and then they can start investing.
SwissBorg’s goal in the marketplace is to provide local investors with a trusted platform to invest in cryptocurrencies to encourage the use of technology that bridges the wealth gap. The company has never needed venture capital funding or institutional funding and has been through two different crypto crises. It is a preferred alternative for investors who value trust, integrity and long-term investing.