Dubai, United Arab Emirates — SwissBorg, Europe’s first cryptocurrency wealth management app, today announced its launch in the United Arab Emirates, to offer the safest and easiest app to invest and earn interest on assets via Web 3.0. The award-winning app’s mass adoption formula is two-fold – simplicity and automation – to help anyone, regardless of age or skill level, become a member of the community. SwissBorg brings over six years of expertise to the UAE, introducing a digital asset management app that takes the guesswork out of crypto investments.
In its first year of operation, the organization raised AED200 million through a successful initial coin offering in 146 countries from 25,000 individual backers across the globe. Today, the platform has 700,000 active users across multiple countries, having established strong relationships with various banks with fiat gateways for 16 currencies and credit cards.
In the United Arab Emirates, the adoption of cryptocurrencies has grown in popularity, with local and international players in healthy competition. According to Gemini’s 2022 “Global State of Crypto” report, 35% of the population of the United Arab Emirates have adopted some form of crypto tokens, compared to 17% in developed countries. And among the part of the population that has not yet invested, 32% are likely to buy crypto in 2023. A third of crypto owners use it to make in-person purchases at physical retailers, compared to only 19% of owners worldwide.
Anthony Lesoismier, co-founder and chief sales officer of SwissBorg, commented on the launch: “We are ushering in a new era in asset management and private banking powered by blockchain technology and cryptocurrency assets. We take cryptocurrencies as a serious investment, and our goal is to provide a variety of sustainable crypto financial products that anyone can use to participate in the greatest wealth transition in human history. The United Arab Emirates is our ideal launching pad for the Middle East, as it is the commercial, technological and cultural center of the region. Our extensive experience will enable UAE investors to make safer investments in cryptocurrencies. »
Alexander Fazel, Director of Partnerships, added, “The UAE is well on its way to becoming the crypto capital of the world by bringing together industry leaders from all corners of the globe. At SwissBorg, our goal is to be the bridge between traditional finance and decentralized finance and to contribute to a world where a community will reshape centuries of broken finance. We are at the crossroads of a new era and we are eternally grateful to be part of this vibrant community. We welcome people from all walks of life and there is nothing more rewarding than having teenagers to seniors for the same purpose. SwissBorg will rethink the Bank of the Future layer by layer by educate new crypto investors in the UAE to be part of this paradigm shift.
SwissBorg has entered into partnerships with local leaders Crypto Oasis in the United Arab Emirates and is currently raising funds in the region for a strategic round focused on short and long-term value creation. The company wants to help the region gain knowledge and expertise on crypto as a technology, collaborate with local authorities, and build their long-term understanding and trust.
SwissBorg is the first company to offer complete transparency on Proof of Assets and Proof of Liabilities traceable at any time in real time using blockchain technology, creating new standards for restoring trust between centralized exchanges at following the recent FTX incident. SwissBorg also offers a live dashboard with key analytics to understand business activity.
SwissBorg considers it a conflict of interest to be both an exchange and a depositary. The company strongly believes that all assets should be separated from the exchange to avoid large defaults, such as Celsius and FTX. SwissBorg does not hold custody of user funds and uses Fire Blocks, the most trusted custodian with MPC technology to protect user assets at all times.
The interface of the all-in-one crypto investment mobile app is simple yet robust to use. It offers a welcoming environment for new crypto investors, offering a wide range of services for novice to advanced users. Binance, Kraken, LMAX, Bitfinex, and SwissBorg are connected to the Order Management System (OMS), which actively seeks the best price for its users, making the platform their primary trading account.
Users can start investing in three easy steps: upload their personal details and proof of identity, which is fully automated, make a deposit with their credit card or cryptos and then they can start investing.
SwissBorg’s goal in the marketplace is to provide local investors with a trusted platform to invest in cryptocurrencies to encourage the use of technology that bridges the wealth gap. The company has never needed venture capital funding or institutional funding and has been through two different crypto crises. It is a preferred alternative for investors who value trust, integrity and long-term investing.
For more information and to start investing today, visit https://swissborg.com/.
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About SwissBorg:
SwissBorg democratizes wealth management by making it fair and community-centric. Based in Lausanne, Switzerland, SwissBorg has an international team of over 150 people and holds a Virtual Currency License, allowing us to provide Virtual Currency Exchanges and Virtual Currency Wallets internationally.
Our flagship product, the SwissBorg app, enables over 700,000 users to buy, sell and trade digital assets, with features like AI-powered asset analytics and analytics portfolio to help them make smart investment decisions. Our best-in-class Smart Yield Wallet allows users to earn returns of up to 30% from USDC, ETH, BTC, and CHSB, while increasing the utility benefits of staking our own token by offering premium account holders a 2X return.
We believe that blockchain technology can empower everyone to control their wealth and is the next step towards a world of decentralized nations, where every individual is welcome and fairly rewarded for their contributions.