Like most major automakers, KIAis on track to move on to a electric vehicle maker. To give visual weight to its commitment, Kia redesigned its corporate logo in 2021, ditching the welcoming oval badges in favor of a futuristic nameplate. The new look has been around for a while now, but it seems to cause real confusion for people who read it as “KN” instead of “KIA”.
the new kia logo is so unreadable that at least 30,000 people a month have searched for the “KN car” since its debut pic.twitter.com/jRj25JoAPp
— Ashwinn (@Shwinnabego)
November 17, 2022
Whether they are try to read the badge on the back of a new EV6 or looking at it from different angles on a screen, people seem perplexed by Kia’s new logo. Twitter user Ashwinn Krishnaswamy did some research and discovered that people started searching for “KN” shortly after Kia launched the new logo. Momentum for the search term has grown to the point that approximately 30,000 people search for “KN Car” each month.
Autoblog contacted Kia for comment, but did not hear back from the logo design team. Even so, it’s hard to imagine feeling too bad about the confusion as people talk about Kia. If someone sees the logo and Googles it for more information, the search engine recognizes that they are looking for Kia and directs them to the automaker’s catalog.
Kia has just adopted the logo, so this is unlikely to change. Plus, the vehicles behind the logos are more important, and on that front Kia wins. The EV6 is widely regarded as a fantastic electric vehicle, and the Carnival is a champion of family transportation. Let’s hope no one decides to create a real KN car brand to confuse.