Elon Musk told Twitter employees on Monday that the company would not relaunch its paid verification subscription, Twitter Blue, until “we are satisfied that significant impersonations will not occur,” according to a recording of his statement obtained by The edge.
Musk said last week that his $8-a-month Blue subscription will be available again on November 29. But during the meeting with employees, he said the timing of the launch was unclear: “We could launch it next week. We might not. But we’re not going to launch until there’s high confidence in protecting against these important identity thefts.
After taking over Twitter, Musk’s first big change was to quickly introduce the ability for users to purchase a blue tick through Twitter Blue. Despite internal warnings from Twitter’s trust and safety staffthe rollout quickly led to widespread impersonation of high-profile accounts, including those of major Twitter advertisers.