Speaking about the new agreement, Guy Kinnings, Deputy Managing Director and Chief Commercial Officer of European Tour Group, said: “Emirates are one of our longest standing partners and I am delighted that they have decided to extend our partnership to DP. World Tour. Championship, Dubai until the end of the 2027 season.
“It was fantastic to mark the start of this year’s tournament with a fly-by of an Emirates A380 and seven RAF Red Arrows on Thursday, minutes before world number one and DP World Tour winner Rory McIlroy Rankings 2022, takes off at the Jumeirah Golf Estates.”
Emirates will benefit from extensive branding throughout the tournament, including a premium hospitality chalet, activation of the Championship Village and teams in the exclusive Rolex Pro-Am, which takes place on the Tuesday of the event week. Cabin crew from the world famous airline will also be present and take part in the official awards ceremony on Sunday when the winner of the DP World Tour Championship is crowned.
Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand, Emirates Group, added: “We are delighted to extend our partnership with the DP World Tour Championship, Dubai. We have been together since the first tournament was held in 2009 and the event continues to provide us with a great platform to engage with golf fans in the UAE and around the world, while helping us connect with our customers in a wonderful environment as we continue to grow our brand presence globally.
Emirates is one of the world’s largest international airlines connecting customers to more than 130 destinations on six continents via Dubai with its modern fleet of Boeing 777s and Airbus A380s.
The partnership with the DP World Tour dates back more than 30 years, after Emirates became title partner of the Dubai Desert Classic at the Emirates Golf Club in 1989.
Since becoming a preferred partner of the DP World Tour Championship in 2009, the airline has flown over 600 players to Dubai to compete in the season finale, and brought together over 200,000 fans to watch the action unfold on the Earth Course.