Additionally, Brazil’s first match at the World Cup is scheduled for later today, and that’s a huge relief for retailers as it ensures there won’t be a direct clash with the Super Sale. . (Brazil’s second game is on November 28.)
“All retailers knew they would have to compete with the FIFA World Cup for buyers’ attention, and they were prepared to be aggressive with their discounts and offers,” an industry source said.
Retailers have upped the game by offering cashback offers and zero rate installment programs in addition to discounts. “Retail prices for TVs are 10-15% lower on average, and it’s a product at the top of everyone’s shopping list,” said Sandeep Ganediwalla, regional partner at RedSeer Consulting.
“There is no such deep discount on the iPhone 14 lineup and other flagship smartphone models. What we’re seeing is that even the previous year’s models haven’t seen a big drop in price either.
Based on the early days of Black Friday promotions, apparel, accessories and fragrances got off to a good start. The Dubai Super Sale should see these categories come into full swing.
Along with deals on off-season clothing, the strong dollar is also helping UAE shoppers with their latest purchases. Prices for last season’s goods from Asia and Europe held up, with UAE retailers benefiting from the dirham’s peg to the dollar. This means for buyers that retailers pass these benefits on to them in shipping costs.
And travel could also emerge with sustained demand in the coming days. Abu Dhabi’s Etihad Airways is offering its own “Black Friday” deals at fares “as low as Dh895 for Mumbai and Dh3,995 for New York”. Trips to Istanbul have ticket prices starting at Dh1,995 in economy class and Dh11,995 in business class.
If UAE residents have travel plans for December, then many of them will have started shopping – fashion, perfumes, upgrades to the latest smartphones – around now.
There were fears that residents of the United Arab Emirates would be cautious about all non-essential spending due to rising retail prices due to inflation – and worried that a recession was waiting in the short term. So far there’s little evidence to show they’ve soured on spending, and according to one retailer, the year-end mood started early due to the World Cup in Doha.
All eyes will be on shopping malls and online deals tomorrow – those 70-90% deals are waiting for shoppers.