Press release
PRESS RELEASE. Seychelles, November 26, 2022 – Leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns featuring Argentine soccer legend Lionel Messi with the launch of the brand movie to celebrate the 2022 World Cup. With this $20 million investment in campaigns and rewards, Bitget aims to provide users with attractive rewards, improve market sentiment, and rekindle confidence in the gaming industry. cryptography.
Bitget announced its partnership with Lionel Messi with the first “A Perfect 10” ad campaign in late October, receiving an overwhelming response from the general public, the Bitget community and partners. The exchange will launch the next marketing campaign called “Make it Count” during the 2022 World Cup period, with a new brand video and a series of exciting marketing plans.
To further involve our users in the football craze, Bitget has organized several exclusive giveaways and rewards with social contests and World Cup themed activities, including up to 1 million BGB and a shirt signed by Lionel Messi himself. Bitget also hosts its biannual football and World Cup-themed KCGI derivatives tournament with a prize pool of up to 100 Bitcoin (BTC) and popular fan tokens. This is all part of Bitget’s efforts to reassure investors and make Bitget users benefit from different initiatives, as the enthusiasm for the World Cup helps to facilitate the connection between the crypto universe and the world of sports.
Five-time World Cup and seven-time Ballon d’Or winner Leo Messi said, “I want to thank Bitget for bringing me into the social world of crypto trading with such an exciting campaign. I love the concept of the Bitget branded film “making it matter” of leading the vision and charting a new course within the industry. It’s important that everyone invests responsibly in protection, and it’s reassuring to see Bitget take this seriously with a series of protection initiatives.
Gracy Chen, Managing Director of Bitget, comments, “Bitget is investing in the future of crypto and Web3. The bear market does not prevent our goal of becoming a top 3 crypto exchange within 3-5 years. Due to the collapse of a few crypto giants this year, consumer confidence has fallen to low levels, and that is why we are stepping up our efforts on product and marketing to show our dedication to creating the best social trading experiences. for our users.
“Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind us of the importance of building and training for the moment to shine. We would like to celebrate the spirit of football in the crypto world and are ready to continue investing in the ecosystem even when times are tough,” adds Gracy.
Earlier this month, Bitget implemented a few initiatives to build trust and build credibility with consumers, including launching the $5M Builder Fund and increasing the size of the Protection Fund to $300M. dollars. The exchange also announced the expansion of its global strategy with a Seychelles-registered entity, as well as the adjustment of its hiring plan to a team of 1,200 people by the first quarter of 2023 this week.
About Bitget
Bitget, established in 2018, is the world’s five largest cryptocurrency exchange with innovative products and social trading services as its core features, currently serving over 8 million users in over 100 countries around the world .
The exchange is committed to providing secure, one-stop-shop trading solutions to users and aims to increase crypto adoption through collaborations with reputable partners including legendary Argentine footballer Lionel Messi, Team Italian football club Juventus, PGL Major’s official crypto esports partner and leader. esports organization Team Spirit.
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